Bad news is something every CEO and CFO have to deal with at some point…nothing ever goes ‘perfect’ forever!
The CEO strategic thinking challenge when it’s time to communicate bad financial news is to ‘stay in the game’. This is no time to ‘hide’ or avoid.
CFO expert Carol Coughlin talks about the importance of being clear, concise and prompt when it comes to communicating ‘less than stellar’ financial results in this Fireside Chat video.
