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Publishing
Bring learning to life, transform books into interactive tools, make the news jump-off-the-page - so to speak. Publishing has come of age in the digital world and CEOs that capitalize on these e-devices will have the competitive advantage and increased sells too. |
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Publishing Intelligence |
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eBooks
Imagine an electronic book: no printing costs, full color pictures, and
pages that magically turn in front of you on your computer screen.
If you always wanted to publish a book, consider the e-alternative:
digital books to promote key services, corporate culture, or new products
to prospects and clients. |
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eGuides
These are one of the most ingenious selling devices on the market. They
are highly underutilized and are often mistaken as a show off marketing
method. However, if you know how to use them, they are very effective
business generation tools. electronic Guides look like full-color mini
books but have hyperlink graphics and resources imbedded inside the
story lines. These hyperlinks instantly whisk away the reader (browser)
to a web site, video to view... Imagine the possibilities.
Click here for a FREE
example. |
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eNewspaper
You want to deliver pertinent updates to your sales force in the field,
keep your customer's informed, your suppliers happy. Believe it or
not, an electronic newspaper may be the answer. E-Newspapers are formatted
like a traditional newspaper with columnist sections (your sales reps
can write on a rotating basis), feature stories (based on client use
of your products and services) classifieds (contributed by employees).
They key to a successful publication of this kind is RELEVANCE. It's
a newspaper and it must deliver real-time alerts and helpful information.
Well-designed, full color. smartly formatted e-newspapers attract readers,
make your clients feel special and your field agents feel recognized.
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In
The CEO IQ Bookstore
We know you're busy, however reading traditional books can be worth the
time. CEO IQ is dedicated to providing you with the critical field intelligence
to make smarter decisions that enable you to build better companies. We
believe there are some (traditional) books that have relevant information
to help you achieve this goal. We proudly recommend a few and have made
them available for purchase in our CEO IQ books store.
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